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Advertising (Byte Size Skills Course)
In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
- compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.
You will be required to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising
Qualification: Advertising (Byte Size Skills Course)
On successful completion of your course, you will receive a Stonebridge Associated Colleges Certificate of Completion.
Your course certificate will also state the number of CPD points/hours the course is eligible for.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Introduction
Objectives
What is Advertising?
Theories and Models
Message Design
Media Planning
Elements of Media Planning
Concepts and Techniques in Media Planning
Evaluating and Controlling Advertising
Summary
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)
Advertising (Byte Size Skills Course)
In this course we look in depth at Advertising, one of the main tools of contemporary marketing communications of the promotional mix.
After completing this course, you should be able to:
- compare and contrast the different views about how advertising might work
- evaluate the issues in designing and implementing advertising messages
- understand the different types of media available for delivering advertising messages
- appreciate the key issues involved in media selection and planning
- apply the different approaches to evaluating advertising.
You will be required to read the following chapters from the textbook:
Marketing Communications: Contexts, Contents and Strategies, Chris Fill (1999) second edition, Hemel Hempstead: Prentice Hall Europe. This textbook is not included with the course and should be purchased or borrowed.
Chapter 13: Advertising: How it Might Work
Chapter 14: Advertising Messages
Chapter 15: The Media
Chapter 16: Media Planning - Delivering the Message
Chapter 17: Evaluating Advertising
Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Advertising (Byte Size Skills Course) Certificate
Advertising (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
Introduction
Objectives
What is Advertising?
Theories and Models
Message Design
Media Planning
Elements of Media Planning
Concepts and Techniques in Media Planning
Evaluating and Controlling Advertising
Summary
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course fee
£65.99
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Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
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