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Introduction to Marketing Management (Byte Size Skills Course)
Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.
At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.
After participating in this course, you should be able to:
- determine the role and effectiveness of marketing in given circumstances
- identify the key stages in the corporate planning process
- establish management objectives
- use key marketing terms correctly
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate
Introduction to Marketing Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Introduction
Objectives
Section 1: Management
The role of managers
Corporate v Functional Management
Section 2: Marketing
Towards a definition
Customers and consumers
Wants and needs
Marketing as a bridge
Section 3: Marketing in Management
Managing change
Policies, strategies, tactics and controls
Objectives
Corporate marketing
Specialised training
Section 4: Functional Marketing
Marketing's mixes
Planning
Marketing research
Summary
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)
Introduction to Marketing Management (Byte Size Skills Course)
Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.
At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.
After participating in this course, you should be able to:
- determine the role and effectiveness of marketing in given circumstances
- identify the key stages in the corporate planning process
- establish management objectives
- use key marketing terms correctly
Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate
Introduction to Marketing Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
Introduction
Objectives
Section 1: Management
The role of managers
Corporate v Functional Management
Section 2: Marketing
Towards a definition
Customers and consumers
Wants and needs
Marketing as a bridge
Section 3: Marketing in Management
Managing change
Policies, strategies, tactics and controls
Objectives
Corporate marketing
Specialised training
Section 4: Functional Marketing
Marketing's mixes
Planning
Marketing research
Summary
Tutor-marked Question Paper
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course fee
£49.99
Available from £16.67 deposit, £16.66/mth
Payment options
Course fee |
£49.99 |
Our Advisors.
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
Our Advisors.
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
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