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Marketing (Byte Size Skills Course)

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  • 1 units

The concept and practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly:

"The achievement of corporate goals through meeting and exceeding customer needs better than the competition."

We can think of marketing as a philosophy that underpins and drives the activities of an organisation. We can also regard it as a business function and process concerned with the set of activities necessary to obtain and service demand for an organisation's products.  All elements of marketing serve to determine the approach of organisations and ultimately their business performance.

In this course, we provide an overview of marketing by looking at the complexity of delivering an ever-changing set of products and services within a business context that is broad, subject to economic fluctuations and volatile consumer taste and demand. More specifically, we look at the philosophy of marketing and introduce marketing planning and the business context in which organisations operate - the marketing environment.

After participating in this course, you should be able to:

  • define the marketing concept
  • define marketing as a business orientation and as a business activity
  • distinguish between different business orientations
  • recognise the management issues involved in creating a market-driven organisation
  • define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix
  • identify and describe the key stages in the marketing planning process
  • identify key changes in the marketing environment, and how these may impact on marketing decisions.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing (Byte Size Skills Course) Certificate

Marketing (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

The buyer-seller relationship

Marketing as an attitude of mind

Marketing creates customer value

Marketing approaches

The Marketing Mix

Marketing as a process

The marketing environment

The macro-environment

The micro-environment

Summary

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

The concept and practice of marketing is concerned with putting the customer first. The working definition of marketing used in this course expresses this idea neatly:

"The achievement of corporate goals through meeting and exceeding customer needs better than the competition."

We can think of marketing as a philosophy that underpins and drives the activities of an organisation. We can also regard it as a business function and process concerned with the set of activities necessary to obtain and service demand for an organisation's products.  All elements of marketing serve to determine the approach of organisations and ultimately their business performance.

In this course, we provide an overview of marketing by looking at the complexity of delivering an ever-changing set of products and services within a business context that is broad, subject to economic fluctuations and volatile consumer taste and demand. More specifically, we look at the philosophy of marketing and introduce marketing planning and the business context in which organisations operate - the marketing environment.

After participating in this course, you should be able to:

  • define the marketing concept
  • define marketing as a business orientation and as a business activity
  • distinguish between different business orientations
  • recognise the management issues involved in creating a market-driven organisation
  • define what is meant by the marketing mix, and identify its key elements and the characteristics of an effective mix
  • identify and describe the key stages in the marketing planning process
  • identify key changes in the marketing environment, and how these may impact on marketing decisions.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Marketing (Byte Size Skills Course) Certificate

Marketing (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction

Objectives

The buyer-seller relationship

Marketing as an attitude of mind

Marketing creates customer value

Marketing approaches

The Marketing Mix

Marketing as a process

The marketing environment

The macro-environment

The micro-environment

Summary

Tutor-marked Question Paper

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
SALE Up to 40% OFF
Ends midnight Monday 21st January
SALE ends in:
Easy Payment plans
Just £19.99 deposit
Ends midnight Monday 21st January

Fees

Choose your method of payment for Marketing (Byte Size Skills Course)

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