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Pricing and Distribution Management (Byte Size Skills Course)

SALE 40% off
  • 1 units

In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.

 

By the end of this course you will be able to:

  • appreciate the role of pricing in the marketing mix

  • differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations

  • distinguish between strategic and tactical pricing situations

  • recognise the factors which lead to price-based competition

  • appreciate the challenges to European marketers of the introduction of the euro

  • explain the strategic and tactical importance of distribution management

  • distinguish between direct and indirect distribution systems

  • identify key changes in the distribution environment

  • select appropriate distribution channels for given products and services.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Pricing and Distribution Management (Byte Size Skills Course) Certificate

Pricing and Distribution Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Why is price important?


Pricing methods

 

Impact of the Euro on price

 

Why is place important?

 

Summary

 

Tutor-marked Question Paper

 

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).

In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.

 

By the end of this course you will be able to:

  • appreciate the role of pricing in the marketing mix

  • differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations

  • distinguish between strategic and tactical pricing situations

  • recognise the factors which lead to price-based competition

  • appreciate the challenges to European marketers of the introduction of the euro

  • explain the strategic and tactical importance of distribution management

  • distinguish between direct and indirect distribution systems

  • identify key changes in the distribution environment

  • select appropriate distribution channels for given products and services.

On completion of your course, you will receive two certificates:

Certificate 1 is issued by Stonebridge Associated Colleges: Pricing and Distribution Management (Byte Size Skills Course) Certificate

Pricing and Distribution Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

Stonebridge

On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.

Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.

Introduction


Objectives

 

Why is price important?


Pricing methods

 

Impact of the Euro on price

 

Why is place important?

 

Summary

 

Tutor-marked Question Paper

 

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £30.00).
SALE Up to 40% OFF
Ends midnight Monday 21st January
SALE ends in:
Easy Payment plans
Just £19.99 deposit
Ends midnight Monday 21st January

Fees

Choose your method of payment for Pricing and Distribution Management (Byte Size Skills Course)

  • Pay in full
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