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Professional Diploma in Digital Marketing

SALE 40% off
  • Accreditation by Digital Marketing Institute
  • 10 units

About the Level 3 Professional Diploma in Digital Marketing

Digital technology came to shape almost all aspects of society, from work to social interactions, to the way we communicate. This huge shift is now reflected in the job market more than ever, and it is a demand of modern life to become digitally literate. As job titles are changing, job roles are also shifting to include more of the online world and the modern workplace is adapting to meet these new needs. The pace of the digital world can be daunting, whether you are a digital native or adjusting to changes as they come along.

As such this Level 3 Professional Diploma in Digital Marketing, delivered in partnership with the Digital Marketing Institute, and regulated by the Syllabus Advisory Council, can make a difference to your career. With an impressive line-up of digital leaders that contribute to the Council and constantly review the course content, this qualification will set you apart from your peers and provide a credible and thorough foundation for the real world of professional marketing.

It covers a broad range of topics which widens your horizon to a diverse set of professions, but it can also offer enough depth to turn you into a specialist in your preferred digital marketing sector.

Who should study this course

Any marketing professional of any level, experience and subject expertise can gain great value from this diploma.

You can be a social media manager, paid search executive, digital marketing manager, operating in-house for a small business, or for an award-winning agency, or even consulting for a roster of high-paying clients as self-employed, this diploma is guaranteed to satisfy your needs in any job role involving digital marketing techniques.

How it works

Once you enrol on this course, you will receive access to hundreds of learning materials. This online course will provide 24 hours access to video lectures, slide presentations, practical exercises, interactive quizzes and a great student support network.

The professional Diploma in Digital Marketing is assessed by a single three hour exam. A formal computer-based examination is designed to accurately evaluate the knowledge gained at the end of this 24 week programme.

The exam will feature three different sections, requiring a minimum of 60% to grant a pass. A few different question formats are provided to allow you to demonstrate your marketing acumen in the best way possible:

  • text-based multiple choice questions
  • image-based multiple choice questions
  • matching and hot spot questions

The tests are administered by DMI’s testing partner, Pearson VUE, via its global network of test centres – over 5 200 in 180 countries. The use of Person VUE adds value to the international certificate offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, all over the world.

The price of the course includes the cost of one exam entry. Any subsequent re-sits, due to failed attempts or non-attendance, will incur a fee of approximately €60 (approx. £50) payable directly to Pearson Vue when you book your repeat attempt.

What happens after this course

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to DMI’s membership network designed to connect you with peers, experts, industry and opportunities.

This diploma will open up new opportunities into the field of digital marketing. Not only it would allow you to address the skills gap in your CV, but it can bring the confidence you need to develop effective digital marketing strategies to meet your business needs. With this competitive edge, you can become a real asset in the job market and capitalise on your excellent accreditation for your professional progress and earning potential.

Qualification: Professional Diploma in Digital Marketing

We work in partnership with the Digital Marketing Institute (DMI) to offer this Level 3 Professional Diploma in Digital Marketing. As a global provider, the DMI offers a worldwide recognised accreditation which is under constant review by the Syllabus Advisory Council. The greatest leaders of the digital scene such as Google, Facebook, Twitter and LinkedIn contribute to the Council which means that the greatest industry stakeholder shape the content to include the most up to date findings in the field of marketing. The Digital Marketing Institute is the global certifying body for digital marketing education and as such it is recognised and appreciated by employers worldwide. With this Professional Diploma in Digital Marketing exclusively designed by practising digital marketing professionals, you will gain a coveted accreditation, all the while learning from the best. The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Requirements for Entry

This is an introductory level programme and as such there are no entry requirements. Any academic backgrounds and experience levels are welcomed to embark on this course as you will learn everything you need to know to kick start your digital career. The only pre-requisite would be to have an interest in digital marketing and the motivation for self-development.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

As digital specialists, The Digital Marketing Institute (DMI) consultatively creates and offers the most widely taught certification standards in digital marketing and selling for learners, educators and industry. The DMI currently has over 8,000 graduates across 100 countries worldwide. They  have trained more professionals to a single education standard than any other certification body. Every DMI certification is reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands, including among other Facebook and Google. The Council works to assess the contemporary skills agenda in order to  address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy. Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.

Module one: Digital marketing foundations

On completion of this module you will be able to:

  • Identify the core principles and purposes of digital marketing
  • Explore the buyer’s journey process
  • Understand the benefits of combining traditional and digital marketing and the principles of 3i methodology
  • Recognise how teamwork, and roles within a team, can contribute to your digital marketing strategy
  • Utilise the PROPEL model as a framework for planning

Module two: Website optimisation

On completion of this module you will:

  • Design, create and publish an effective website using the key components of web design
  • Use budgets and business goals to select the most suitable hosting option for the website
  • Know how to improve user experience through A/B testing, mobile-first design and UX and UI optimisation
  • Understand how to get the most out of your website, using it for insight, tracking, measurement and data capture using metrics and tools

Module three: Content marketing

On completion of this module you will:

  • Understand the fundamentals of content marketing and how this can be used to develop an effective marketing strategy
  • Conduct social listening, competitor analysis and content audits to select the most suitable Content Marketing System (CMS) to meet your business needs
  • Have the tools to create and develop engaging and innovative content
  • Understand how to promote your content across distribution channels and measure your content marketing return-on-investment (ROI)

Module four: Social media marketing

By completing this module you will:

  • Understand the principles of social media marketing and apply best practice to meet business objectives
  • Identify key stages in the buyer’s process
  • Explore the core features, tools and guidelines for posting on social media platforms and identify which are the most influential for your business
  • Learn how to apply paid concepts to inform the development of a social media marketing strategy that yields ROI and meet business objectives

Module five: Search Engine Optimisation (SEO)

On completion of this module you will be able to:

  • Utilise the fundamental of SEO in order to stand out against your competitors and maximise ROI
  • Build a marketing strategy which brings the right visitors to your website, including keyword research
  • Set objectives to drive website traffic and generate leads
  • Use on-page and off-page technical elements and be able to measure the success of your overall SEO efforts

Module six: Paid search

On completion of this module you will:

  • Understand the fundamentals of paid search, how it differs from organic searches and the key benefits of both
  • Acquire the skills required to create and manage paid search campaigns in Google AdWords
  • Use scheduling ads and setting bid adjustments for audiences, locations, and devices to optimise your paid searches to get the best results
  • Know how to measure the effectiveness of paid search campaigns through KPIs, conversion tracking and advanced reporting using Google Analytics

Module seven: Display and video advertising

By completing this module you will:

  • Learn about the concepts of display and video advertising
  • Understand how to create a YouTube channel and how to manage the video content; including identifying ad formats available for Google Display Network and YouTube
  • Identify how to create and manage Display and Video Advertising campaigns in Google AdWords
  • Understand how to add targeting, re-marketing and a bidding strategy to your campaigns, and analyse their effectiveness

Module eight: Email marketing

On completion of this module you will be able to:

  • Understand the impact of permissions, mobile, buyer journey and marketing life cycle on email marketing
  • Develop a high-performing email marketing strategy
  • Design effective emails that generates leads, retains customers and inspire evangelists by using best practice
  • Utilise techniques such as email tests, metrics and statistics to test the effectiveness of the email campaign

Module nine: Analytics

On completion of this module you will:

  • Understand the basic concepts of using analytics in digital marketing from initial set-up to reporting
  • Draw actionable conclusions from data analysis and create a Google Analytics account to gain insight about traffic and audiences
  • Set realistic goals for the business and website learning how to use analytics tools to measure your KPIs and website performance
  • Identify reporting features and how they can help to monitor a digital marketing campaign

Module ten: Digital strategy

On completion of this module you will:

  • Design complex, long-term digital marketing strategies using the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn)
  • Establish the foundations of a strategy and identify its core components using the PROPEL model
  • Set objectives for clear and measurable KPIs and prepare a strategic plan that incorporates content, search and creative strategies
  • Develop a media plan and improve performance and insight through data analysis and team work

 

The approximate amount of time required to complete the course is 30 hours. The course can be completed over 24 weeks, with access to the DMI professional membership for 12 months. As such after completing the 6 months course, you will continue to have access to the membership programme for an additional 6 months. This entails hundreds of extra resources to aid your professional development.

Qualification:

We work in partnership with the Digital Marketing Institute (DMI) to offer this Level 3 Professional Diploma in Digital Marketing. As a global provider, the DMI offers a worldwide recognised accreditation which is under constant review by the Syllabus Advisory Council. The greatest leaders of the digital scene such as Google, Facebook, Twitter and LinkedIn contribute to the Council which means that the greatest industry stakeholder shape the content to include the most up to date findings in the field of marketing.

The Digital Marketing Institute is the global certifying body for digital marketing education and as such it is recognised and appreciated by employers worldwide. With this Professional Diploma in Digital Marketing exclusively designed by practising digital marketing professionals, you will gain a coveted accreditation, all the while learning from the best.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

The Digital Marketing Institute Membership

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to DMI’s membership network that will allow you to connect with peers, mentors, industry leaders and professional opportunities. You will also get access to hundreds of hours of exclusive content and resources to support your continued professional development (CPD).

Some of the content you can access through the DMI membership:

- Professional Tools Kits

- Templates for Budgeting, Content Planning, and A/B Testing

- Step by Step How to Guides

- Their entire library of practical, blogs, e-books, case studies, and interviews

- Career Zone: Position yourself for your next Digital Marketing job

- Monthly Live Webinars

- Free Short Courses: Including a 3-Hour GDPR Short Course

- Member Directory

 

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £75.00)
  • Access to the Digital Marketing Institute Membership professional membership. All fees covered for a 12 months full membership, with access to resources designed to complement the theoretical knowledge you will gain during this course: books, case studies, free templates, professional tool kits, research, webinars, short courses and – your first step to networking like a real marketing professional – the member directory.

 

About the Level 3 Professional Diploma in Digital Marketing

Digital technology came to shape almost all aspects of society, from work to social interactions, to the way we communicate. This huge shift is now reflected in the job market more than ever, and it is a demand of modern life to become digitally literate. As job titles are changing, job roles are also shifting to include more of the online world and the modern workplace is adapting to meet these new needs. The pace of the digital world can be daunting, whether you are a digital native or adjusting to changes as they come along.

As such this Level 3 Professional Diploma in Digital Marketing, delivered in partnership with the Digital Marketing Institute, and regulated by the Syllabus Advisory Council, can make a difference to your career. With an impressive line-up of digital leaders that contribute to the Council and constantly review the course content, this qualification will set you apart from your peers and provide a credible and thorough foundation for the real world of professional marketing.

It covers a broad range of topics which widens your horizon to a diverse set of professions, but it can also offer enough depth to turn you into a specialist in your preferred digital marketing sector.

Who should study this course

Any marketing professional of any level, experience and subject expertise can gain great value from this diploma.

You can be a social media manager, paid search executive, digital marketing manager, operating in-house for a small business, or for an award-winning agency, or even consulting for a roster of high-paying clients as self-employed, this diploma is guaranteed to satisfy your needs in any job role involving digital marketing techniques.

How it works

Once you enrol on this course, you will receive access to hundreds of learning materials. This online course will provide 24 hours access to video lectures, slide presentations, practical exercises, interactive quizzes and a great student support network.

The professional Diploma in Digital Marketing is assessed by a single three hour exam. A formal computer-based examination is designed to accurately evaluate the knowledge gained at the end of this 24 week programme.

The exam will feature three different sections, requiring a minimum of 60% to grant a pass. A few different question formats are provided to allow you to demonstrate your marketing acumen in the best way possible:

  • text-based multiple choice questions
  • image-based multiple choice questions
  • matching and hot spot questions

The tests are administered by DMI’s testing partner, Pearson VUE, via its global network of test centres – over 5 200 in 180 countries. The use of Person VUE adds value to the international certificate offered by the Digital Marketing Institute and provides students with a quality, consistent examination experience, all over the world.

The price of the course includes the cost of one exam entry. Any subsequent re-sits, due to failed attempts or non-attendance, will incur a fee of approximately €60 (approx. £50) payable directly to Pearson Vue when you book your repeat attempt.

What happens after this course

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to DMI’s membership network designed to connect you with peers, experts, industry and opportunities.

This diploma will open up new opportunities into the field of digital marketing. Not only it would allow you to address the skills gap in your CV, but it can bring the confidence you need to develop effective digital marketing strategies to meet your business needs. With this competitive edge, you can become a real asset in the job market and capitalise on your excellent accreditation for your professional progress and earning potential.

Qualification: Professional Diploma in Digital Marketing

We work in partnership with the Digital Marketing Institute (DMI) to offer this Level 3 Professional Diploma in Digital Marketing. As a global provider, the DMI offers a worldwide recognised accreditation which is under constant review by the Syllabus Advisory Council. The greatest leaders of the digital scene such as Google, Facebook, Twitter and LinkedIn contribute to the Council which means that the greatest industry stakeholder shape the content to include the most up to date findings in the field of marketing. The Digital Marketing Institute is the global certifying body for digital marketing education and as such it is recognised and appreciated by employers worldwide. With this Professional Diploma in Digital Marketing exclusively designed by practising digital marketing professionals, you will gain a coveted accreditation, all the while learning from the best. The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Requirements for Entry

This is an introductory level programme and as such there are no entry requirements. Any academic backgrounds and experience levels are welcomed to embark on this course as you will learn everything you need to know to kick start your digital career. The only pre-requisite would be to have an interest in digital marketing and the motivation for self-development.

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

As digital specialists, The Digital Marketing Institute (DMI) consultatively creates and offers the most widely taught certification standards in digital marketing and selling for learners, educators and industry. The DMI currently has over 8,000 graduates across 100 countries worldwide. They  have trained more professionals to a single education standard than any other certification body. Every DMI certification is reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands, including among other Facebook and Google. The Council works to assess the contemporary skills agenda in order to  address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy. Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organisation.

Module one: Digital marketing foundations

On completion of this module you will be able to:

  • Identify the core principles and purposes of digital marketing
  • Explore the buyer’s journey process
  • Understand the benefits of combining traditional and digital marketing and the principles of 3i methodology
  • Recognise how teamwork, and roles within a team, can contribute to your digital marketing strategy
  • Utilise the PROPEL model as a framework for planning

Module two: Website optimisation

On completion of this module you will:

  • Design, create and publish an effective website using the key components of web design
  • Use budgets and business goals to select the most suitable hosting option for the website
  • Know how to improve user experience through A/B testing, mobile-first design and UX and UI optimisation
  • Understand how to get the most out of your website, using it for insight, tracking, measurement and data capture using metrics and tools

Module three: Content marketing

On completion of this module you will:

  • Understand the fundamentals of content marketing and how this can be used to develop an effective marketing strategy
  • Conduct social listening, competitor analysis and content audits to select the most suitable Content Marketing System (CMS) to meet your business needs
  • Have the tools to create and develop engaging and innovative content
  • Understand how to promote your content across distribution channels and measure your content marketing return-on-investment (ROI)

Module four: Social media marketing

By completing this module you will:

  • Understand the principles of social media marketing and apply best practice to meet business objectives
  • Identify key stages in the buyer’s process
  • Explore the core features, tools and guidelines for posting on social media platforms and identify which are the most influential for your business
  • Learn how to apply paid concepts to inform the development of a social media marketing strategy that yields ROI and meet business objectives

Module five: Search Engine Optimisation (SEO)

On completion of this module you will be able to:

  • Utilise the fundamental of SEO in order to stand out against your competitors and maximise ROI
  • Build a marketing strategy which brings the right visitors to your website, including keyword research
  • Set objectives to drive website traffic and generate leads
  • Use on-page and off-page technical elements and be able to measure the success of your overall SEO efforts

Module six: Paid search

On completion of this module you will:

  • Understand the fundamentals of paid search, how it differs from organic searches and the key benefits of both
  • Acquire the skills required to create and manage paid search campaigns in Google AdWords
  • Use scheduling ads and setting bid adjustments for audiences, locations, and devices to optimise your paid searches to get the best results
  • Know how to measure the effectiveness of paid search campaigns through KPIs, conversion tracking and advanced reporting using Google Analytics

Module seven: Display and video advertising

By completing this module you will:

  • Learn about the concepts of display and video advertising
  • Understand how to create a YouTube channel and how to manage the video content; including identifying ad formats available for Google Display Network and YouTube
  • Identify how to create and manage Display and Video Advertising campaigns in Google AdWords
  • Understand how to add targeting, re-marketing and a bidding strategy to your campaigns, and analyse their effectiveness

Module eight: Email marketing

On completion of this module you will be able to:

  • Understand the impact of permissions, mobile, buyer journey and marketing life cycle on email marketing
  • Develop a high-performing email marketing strategy
  • Design effective emails that generates leads, retains customers and inspire evangelists by using best practice
  • Utilise techniques such as email tests, metrics and statistics to test the effectiveness of the email campaign

Module nine: Analytics

On completion of this module you will:

  • Understand the basic concepts of using analytics in digital marketing from initial set-up to reporting
  • Draw actionable conclusions from data analysis and create a Google Analytics account to gain insight about traffic and audiences
  • Set realistic goals for the business and website learning how to use analytics tools to measure your KPIs and website performance
  • Identify reporting features and how they can help to monitor a digital marketing campaign

Module ten: Digital strategy

On completion of this module you will:

  • Design complex, long-term digital marketing strategies using the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn)
  • Establish the foundations of a strategy and identify its core components using the PROPEL model
  • Set objectives for clear and measurable KPIs and prepare a strategic plan that incorporates content, search and creative strategies
  • Develop a media plan and improve performance and insight through data analysis and team work

 

The approximate amount of time required to complete the course is 30 hours. The course can be completed over 24 weeks, with access to the DMI professional membership for 12 months. As such after completing the 6 months course, you will continue to have access to the membership programme for an additional 6 months. This entails hundreds of extra resources to aid your professional development.

Qualification:

We work in partnership with the Digital Marketing Institute (DMI) to offer this Level 3 Professional Diploma in Digital Marketing. As a global provider, the DMI offers a worldwide recognised accreditation which is under constant review by the Syllabus Advisory Council. The greatest leaders of the digital scene such as Google, Facebook, Twitter and LinkedIn contribute to the Council which means that the greatest industry stakeholder shape the content to include the most up to date findings in the field of marketing.

The Digital Marketing Institute is the global certifying body for digital marketing education and as such it is recognised and appreciated by employers worldwide. With this Professional Diploma in Digital Marketing exclusively designed by practising digital marketing professionals, you will gain a coveted accreditation, all the while learning from the best.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Professional Membership

On completion of this course you will be eligible to join the following Professional Associations(s):

The Digital Marketing Institute Membership

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to DMI’s membership network that will allow you to connect with peers, mentors, industry leaders and professional opportunities. You will also get access to hundreds of hours of exclusive content and resources to support your continued professional development (CPD).

Some of the content you can access through the DMI membership:

- Professional Tools Kits

- Templates for Budgeting, Content Planning, and A/B Testing

- Step by Step How to Guides

- Their entire library of practical, blogs, e-books, case studies, and interviews

- Career Zone: Position yourself for your next Digital Marketing job

- Monthly Live Webinars

- Free Short Courses: Including a 3-Hour GDPR Short Course

- Member Directory

 

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support
  • The course fee includes the awarding body registration and certification fee (valued at up to £75.00)
  • Access to the Digital Marketing Institute Membership professional membership. All fees covered for a 12 months full membership, with access to resources designed to complement the theoretical knowledge you will gain during this course: books, case studies, free templates, professional tool kits, research, webinars, short courses and – your first step to networking like a real marketing professional – the member directory.

 

SALE Up to 40% OFF
Ends midnight Monday 21st January
SALE ends in:
Easy Payment plans
Just £19.99 deposit
Ends midnight Monday 21st January
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