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Strategic Management
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Strategic Management Diploma
Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
All course fees, inclusive of all payment plans including our Premium Credit Limited option, must be settled before certification can be ordered.
*You will have access to the course for 24 months.
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
OUR PASS RATE
Business and HR
97.5%
(National Average 51.8%)
Strategic Management
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Business and HR
OUR PASS RATE
(National Average 51.8%)
97.5%
On completion of your course, you will receive a certificate:
Stonebridge Associated Colleges: Strategic Management Diploma
Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Professional Membership
On completion of this course you will be eligible to join the following Professional Associations(s):
On successful completion of your course your qualification is awarded. You will receive an attractively presented Diploma or Certificate issued by Stonebridge Associated Colleges, this will also allow you to use the letters SAC. Dip. or SAC. Cert. after your name.
Stonebridge Associated Colleges is one of the leading (and biggest) distance education colleges in the U.K and internationally. We have many thousands of students studying with us at any one time from locations all over the world. Our diplomas will always count towards your future, and will improve your prospects of future employment or higher level study etc. by proving that you have studied to a certain level, that you have proficiency in your chosen subjects and that you are interested in your field of choice. Education is always an investment in your future and you will find this to be the case with our qualifications in your jurisdiction.
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Assessment Method
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
What's Included
- All study materials
- Study Guide
- Full Tutor and Admin support
Course Textbook
For this course you will be required to purchase the textbook:
- Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell
Course fee
£239.99
Available from £79.99 deposit, £80.00/mth
Payment options
Course fee |
£239.99 |
OFFER ENDS
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Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
Our Advisors.
Our team of course advisors are keen to help.
Call us now on 0121 392 8288
Alternatively, please complete the form below and we’ll get back to you as soon as possible.
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